​hoxley & porter by arm & eye | homify
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​HOXLEY & PORTER by Arm & Eye
< >
​HOXLEY & PORTER by Arm & Eye
< >
​HOXLEY & PORTER by Arm & Eye

Arm & Eye were tasked to concept and create a cocktail bar with a fully integrated brand identity.The concept was inspired by Egyptian iconography and an imagined Victorian adventure through the Orient. We worked with the Client to find the name Hoxley & Porter and created a back story based around the two fictional characters who represented both the restaurant and cocktail bar; Hoxley, an astute gentleman, and Porter, named after the stolen diamond at the centre of the storyWe used Century Gothic as the main font as it has a timeless quality and a simplicity that we felt worked well for the brand.Moving on from the simple type face we designed a frame using a diamond shape that was then used across the rest of the brand assets and interiors.This concept reflects the different moods between the restaurant and cocktail bar, creating an intriguing atmosphere around the brand and its bespoke interior. - See more at: http://armandeye.com/?p=108#sthash.svdwbEb1.dpuf

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