Catbag tienda de mochilas Urbanas en Barcelona | homify
Studioapart Interior & Product design Barcelona
edit edit in admin Request review New project
Edit project Add photo Statistics Premium
Studioapart Interior & Product design Barcelona
Studioapart Interior & Prod...
Invalid number. Please check the country code, prefix and phone number
By clicking 'Send' I confirm I have read the Privacy Policy & agree that my foregoing information will be processed to answer my request.
Note: You can revoke your consent by emailing privacy@homify.com with effect for the future.
Sent!
This Professional will reply as soon as possible!

CATBAG concept store of urban backpacks in Barcelona

Renovation project designed by Studioapart, we are a design studio with national and international experience in interior and product design projects.

After several years designing projects in India, Sri Lanka, Europe and Asia, we re-established in Barcelona, where the firm was born 10 years ago. The international experience especially in the Indian subcontinent have influenced the vision and approach to projects from a minimalist view combining industrial elements with traditional processes by providing identity to projects as creating items from furniture to lighting or coatings.

Another of the aspects that the study has when facing new projects is the analytical capacity on business strategies to offer differentiation to customers, understanding the product, the business and the final customer, as a starting point to develop a project that aligns with the internal strategy and facilitates the understanding of the business vision.

CATBAG is a family business with 40 years of experience in the sector of accessories and luggage, bags, becoming a reference in the Sagrada Familia neighborhood of Barcelona.

The second generation of owners contacted us for the reform of the second premises in 2012 and after that first contact they contacted us again to reform the initial premises of the company on Cartagena Street 319, in the chamfer with the emblematic Hospital de Sant Pau in Barcelona. In this case, the commission was to design a store that was alienated with the new business model, aimed at an urban, young, nomadic public with environmental awareness, with special recognition of specialized urban backpack brands.

After the first meeting where we collected all the inputs on the client's new business vision, we conducted an exhaustive study on the brands they wanted to include, what language they use and how they relate to their final client to make the conceptual design proposal.

The store concept is based on opening to the outside being all a showcase store and treat space as a huge display to expose the products so versatile and creating different levels of hierarchy.

Simplifying the materials to 3, masonry seen brick and painted in anthracite gray as representation and respect for the past given the historical context of local, non untreated iron veneer as an element that commands the main level of hierarchy with a metal bulkhead frame highlight the product, a metal grid integrates the elements as the second skin around the perimeter giving versatility to the client to display the product and a conceptual reference to the urban environment.

One of the premises of the project was that the product has to be the prominent element of the space and with the grid we could create the background we needed to highlight it, we had to create custom accessories, hooks and shelves adapted to an industrial element such as the grid, the furniture of the store was made-in with iron sheet and OSB in anthracite gray in accordance with the concept of function material.

The lighting was worked from the ceiling giving a scenographic and controlled result to enhance the product with different openings and typologies.

Ultimately a project with three skins, masonry, steel and grid structures the project and gives a unique look that is part of the new strategy Catbag to differentiate themselves from the competition. 

Total dimensions
60 m² (Area)
  • CATBAG concept store of urban backpacks - Counter Studioapart Interior & Product design Barcelona Offices & stores Iron/Steel Grey

    CATBAG concept store of urban backpacks—Counter

    Editors’ Ideabooks with this photo
    Ideabooks: 2
    ["ES"] [Published] Aires industriales y urbanos para una tienda de mochilas en Barcelona
    ["ES"] [Published] Experiencias de compra únicas

    Store access design with target-oriented language, with urban materials and custom-made furniture.The neon as the main claim of the space along with the product.

  • CATBAG concept store of urban backpacks - Displays Studioapart Interior & Product design Barcelona Offices & stores Wood Brown

    CATBAG concept store of urban backpacks—Displays

    Editors’ Ideabooks with this photo
    Ideabooks: 1
    ["ES"] [Published] Aires industriales y urbanos para una tienda de mochilas en Barcelona

    Exhibitors with different hierarchies to contextualize the product.

  • CATBAG concept store of urban backpacks - Displays Studioapart Interior & Product design Barcelona Offices & stores Wood-Plastic Composite Grey

    CATBAG concept store of urban backpacks—Displays

    Exhibitors with different hierarchies to contextualize the product.

  • CATBAG concept store of urban backpacks - Displays Studioapart Interior & Product design Barcelona Offices & stores Iron/Steel Grey

    CATBAG concept store of urban backpacks—Displays

    Editors’ Ideabooks with this photo
    Ideabooks: 1
    ["ES"] [Published] Aires industriales y urbanos para una tienda de mochilas en Barcelona

    Through a metal grid that is linked to the industrial language that has been sought in the project, the space is organized and providesTotal flexibility and versatility to expose the product.

  • CATBAG concept store of urban backpacks - Versatility in the exhibition Studioapart Interior & Product design Barcelona Offices & stores Bricks Grey

    CATBAG concept store of urban backpacks—Versatility in the exhibition

    Editors’ Ideabooks with this photo
    Ideabooks: 2
    ["ES"] [Published] Aires industriales y urbanos para una tienda de mochilas en Barcelona
    ["ES"] [Published] Experiencias de compra únicas

    Specific and scenographic lighting to enhance the product and use the color of the product as a reference in space.

  • CATBAG concept store of urban backpacks - Versatility in the exhibition Studioapart Interior & Product design Barcelona Offices & stores Wood Grey

    CATBAG concept store of urban backpacks—Versatility in the exhibition

    Editors’ Ideabooks with this photo
    Ideabooks: 2
    ["ES"] [Published] Aires industriales y urbanos para una tienda de mochilas en Barcelona
    ["ES"] [Published] Experiencias de compra únicas

    Specific and scenographic lighting to enhance the product and use the color of the product as a reference in space.

  • CATBAG concept store of urban backpacks - Versatility in the exhibition Studioapart Interior & Product design Barcelona Offices & stores Iron/Steel Multicolored

    CATBAG concept store of urban backpacks—Versatility in the exhibition

    Through a lintel made of natural steel sheet a volume has been generated that organizes the space and generates different readingsof the product.

  • CATBAG concept store of urban backpacks - Versatility in the exhibition Studioapart Interior & Product design Barcelona Offices & stores Wood Orange

    CATBAG concept store of urban backpacks—Versatility in the exhibition

    Editors’ Ideabooks with this photo
    Ideabooks: 1
    ["ES"] [Published] Aires industriales y urbanos para una tienda de mochilas en Barcelona

    The space opens outwards, making the store a great showcase and integrating the views of the surroundingsmodernist.

  • CATBAG concept store of urban backpacks - Custom furniture and accessories Studioapart Interior & Product design Barcelona Offices & stores Metal Metallic/Silver

    CATBAG concept store of urban backpacks—Custom furniture and accessories

    Editors’ Ideabooks with this photo
    Ideabooks: 1
    ["ES"] [Published] Aires industriales y urbanos para una tienda de mochilas en Barcelona

    Furniture and accessories design to expose the customized product adjusted to the grid.

  • CATBAG concept store of urban backpacks - Integrated counter Studioapart Interior & Product design Barcelona Offices & stores Metal Black

    CATBAG concept store of urban backpacks—Integrated counter

    Counter fully integrated with custom furniture covering the main functions and being part of the same concept.

  • CATBAG concept store of urban backpacks - Neon Studioapart Interior & Product design Barcelona Offices & stores

    CATBAG concept store of urban backpacks—Neon

    Editors’ Ideabooks with this photo
    Ideabooks: 1
    ["ES"] [Published] Experiencias de compra únicas

    The use of a neon with a shocking message to create visual attention and make the client feel attracted by the color of the light that is part of the corporate colors.

  • CATBAG concept store of urban backpacks - Mirrors Studioapart Interior & Product design Barcelona Offices & stores Metal Metallic/Silver

    CATBAG concept store of urban backpacks—Mirrors

    Mirror to create depth in the space making the display volume disappear and creating more perspective in the space.

  • CATBAG concept store of urban backpacks - Details Studioapart Interior & Product design Barcelona Offices & stores Metal Orange

    CATBAG concept store of urban backpacks—Details

    Editors’ Ideabooks with this photo
    Ideabooks: 1
    ["ES"] [Published] Experiencias de compra únicas

    In this project all the details have been made to measure from the furniture to the display hooks.

    Knowing the collections of the brands participating in the exhibition well, the frame colours have been selected to enhance the product.

  • CATBAG concept store of urban backpacks - Details Studioapart Interior & Product design Barcelona Offices & stores Bricks Grey

    CATBAG concept store of urban backpacks—Details

    Editors’ Ideabooks with this photo
    Ideabooks: 1
    ["ES"] [Published] Experiencias de compra únicas

    In this project all the details have been made to measure from the furniture to the display hooks.

    Knowing the collections of the brands participating in the exhibition well, the frame colours have been selected to enhance the product.

  • CATBAG concept store of urban backpacks - Facade Studioapart Interior & Product design Barcelona Offices & stores Bricks Grey

    CATBAG concept store of urban backpacks—Facade

    Editors’ Ideabooks with this photo
    Ideabooks: 1
    ["ES"] [Published] Experiencias de compra únicas

    The store opens to the street becoming part of the environment and creating the entire store in big display.

Admin-Area